Dinkum world feels a little busier today - in the best possible way.

The Cozy Day Dinkums are waking up all around the world, and making themselves at home, among the tall grasses, winding paths, and sun-dappled clearings of Wildflower Wood. Awake, curious, and ready to be scooped up, snuggled, and added to your family.

Lamby Tig

Always knows what time it is - cuddle time, snack time, or time to organise everyone into a line.

Bunny Pinkie

A firm believer in dress-ups, picnics, and second breakfast.

Bobby Bear

Thoughtful, steady, and quietly wonderful — the truest friend you could ever wish for.

Freddy Fox

Endlessly curious, full of questions, and always the perfect sidekick.

Just beyond the meadows something else is stirring…look who else is joining their new friends in Wildflower Wood!

A gentle moo, a soft baa, a hop through the grass - the Barnyard Friends have arrived too. Pocket-sized, full of character, and ready to be tucked into tiny arms, these new friends bring a little farmyard magic into Dinkum World.

Binky Lamb May

May is gentle, grounded with a fleece as soft as clouds and a personality that’s 90% chill.

Binky Cow Gus

Gus is big-hearted and always in a bit of a mess (the lovable kind).

Binky Bunny Hop

Hop is pure energy - always hopping, always curious, and always ready for another adventure.

Binky Bunny Dot

Dot is tiny with a huge personality, always taking centre stage.

Two collections, new stories, and so many friends ready to find their place in your family.

Shop New Arrivals!